The latest iPhone 12 lineup has been announced by premium tech brand Apple last month and the sale of its devices has also started. The new lineup includes the iPhone 12 Mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. New supply chain reports have revealed that the demand for Apple’s premium devices market is higher than the company’s expectation. Data related to this has been shared by Popular Apple analyst Ming Chi Kuo.
According to Ming Chi Kuo, the overall iPhone 12 is going on sale, and Apple’s premium iPhones will continue to dominate the market until 2021 in the holiday season. However, an important point has also been shared that the initial demand for iPhone 12 Mini and iPhone 12 has been lower than expected by Apple. Apart from the iPhone 12 Pro and iPhone 12 Pro Max, the sale of iPad Air is also exceeding the company’s expectation.
Read: Apple brought new iPhone 12 lineup, how better than iPhone 11 series?
Increased demand for wearables
Apart from the new iPhone 12 lineup by the year 2021, Apple is also hoping to increase the sales of the iPad Air. The Apple Watch Series 6 and ‘Budget’ Apple Watch SE, launched this year, have also been seen in the high-demand market and the company is expecting similar trends till next year. Surprisingly, the demand for AirPods that came this year is getting less than what was predicted by the company.
Read: Apple will not provide charger-headphones with new iPhone, only phone will be found in box
Look at larger markets
The California-based tech company is also expected to bring third-generation AirPods in the second quarter of next year. A total of five iPhones have been launched by Apple this year and these include the Affordable iPhone SE. The company has tried to reach more and more buyers this year and has also given a big price cut to the iPhone 11 series launched last year after the launch of the iPhone 12 lineup. Apart from this, Apple has also discontinued several devices.