by Joginder Tuteja
2021 has started on a brilliant note for Karthik Aryan. Although Bollywood went to a halt for a large part of 2020, the latest celebrity brand valuation study 2020 by Duff & Phelps suggests that it was one of the better, at least for Karthik Aryan. Young in fact improved on his celebrity ratings. What makes it all the more special is that he has now made his debut in the top-20 list of Virat Kohli (who sits at the top), Akshay Kumar (who is in the first place). Bollywood celebrities) and Ranveer Singh (who is the next instant).
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“The fact that this study only accounts for a valuation of USD 1.0 bn among 20 celebrities,” says a market expert, adding that “this is a prestigious study that endorses elements such as brand Is, what they touch, the business changes they certainly bring to the social media presence and ability to impress which celebrities boast. It’s not an easy thing to crack, especially when in theaters There is no release and market dynamics are also not favorable as the lockdown slows down. ”
Nevertheless, Karthik Aryan managed to make it to the top-20 list and while he is the only celebrity on this list, which includes other top names like Deepika Padukone, Salman Khan, Mahendra Singh Dhoni, Amitabh Bachchan and Kareena Kapoor Khan.
“Last year, Karthik Aryan went to work on several added endorsements and was busy with his promotions after the lockdown started. Otherwise, he was virtually making all efforts to promote the brands. Their social media presence also increased significantly, ”says a close aide.
In the final count, Karthik is backing Karthik Aryan Boat, Wolves, Manyavar, Magic Moments, Armani Exchange watches, Cadbury Silk, Lux Inferno, ITC Engage, Weetman and Grad and names to name a few other unannounced brands.
“This is all the more and has led to his brand value assessment at a staggering USD 14.9M. It is surprising to say that at least he is just 30 years of age and the majority of other celebrities in the top-20 are far from him Are older. With far more experience in the entertainment or sports field, “says market experts.
His next film with Dhamaka, Bhool Bhulaiya 2, Dostana 2 and Shah Rukh Khan’s Red Chillies Entertainment is scheduled to come out soon in 2021, speculating that Karthik may be elevated on the list till the end of this year.
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