Smartphones scored once during the 7 days (15 to 21 October) during the festive sale in the country. Smartphones sold the most in the shopping category and acquired 47% share of the total festive sale. The credit goes to the newly launched and affordable smartphone models.
According to Bengaluru-based market research firm RedSeer, smartphones worth Rs 1.5 crore were sold every minute on the online platform in the first week of the festive sale. This was due to Value Selection, Affordability Scheme and Fast Delivery.
The director of RedSeer Consulting says, “In many ways this is truly the #FestivalofFirsts for Indian e-commerce that will form a strong foundation for its future growth.”
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Last year, fashion did not have a major contribution in the festive sale, but this time the fashion share reached 14 percent. While the demand for formal and festive wear is still low.
The report states, “Demand for categories such as home and home furnishing has increased strongly due to work-from-home and study-from-home infrastructure.” Let us know that the smartphone company Mi India had informed last week that the company sold 50 lakh handsets on Amazon, Flipkart and mi.com platform during the 7 days festive sale.
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At the same time, Chinese smartphone brand Poco sold more than 1 million smartphones in the festive sale on Flipkart. Earlier Flipkart had said that the company has recorded two-fold growth in mobile category.
Smartphones achieved growth of 3.2 times in the premium segment. A large part of this was with other big companies including Apple, Google and Samsung.