Since the Indo-China border dispute, Chinese smartphone companies are making inroads. These companies have also changed their marketing strategy in India. Now the latest news is that Vivo will not show its brand ambassadors Aamir Khan and Sara Ali Khan in the advertising campaign for the next few months. Also, both these actors will also stay away from Vivo's IPL event. Actually, after the dispute with China, there was a demand that Indian stars should stop promoting Chinese brands. Vivo India spokespersons have not responded to this.
An industry executive aware of the matter said, 'Vivo is the sponsor of the Indian Premier League (IPL) T20. She will also advertise the upcoming IPL league as well as new phone launches. But no new phone will be promoted through Aamir or Sara.
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Aamir also missing from Vivo's Twitter page
Aamir Khan, who always appeared on Vivo's Twitter handle, is now missing from the homepage. Aamir Khan himself has 2.63 crores on Twitter and 34 lakh followers on Instagram. He charges Rs 4 crore per day for a brand shoot, which gives him around Rs 12 to 15 crore a year. Aamir signed a deal with Vivo in 2018.
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Manish Porwal, managing director of talent management firm Alchemist Marketing and Talent Solution, said, “The contract cannot be terminated and will remain the brand ambassador unless there is a big reason.” However, for some time celebrities are being reduced to appear in advertisements. This has been done to protect celebrities from negative feedback from customers.