Smartphone shipments in the premium segment (phones priced at more than 30 thousand or about $ 400) declined 32 percent year-on-year in the second quarter of this year (April-June). Smartphone shipments have been affected due to the Covid-19epidemic. Shipment was almost zero in April due to the lockdown, causing it to decline. Counterpoint Research says that the premium segment has been among the least affected segments and its share in India's overall smartphone market is the highest ever. The segment accounted for more than 4% of total smartphone shipments.
OnePlus and Apple's phone caused 'commotion'
New launches such as the OnePlus 8 5G series in the premium segment and Apple's re-entry into the affordable premium segment continued to stir the market. More brands have increased their focus in the ultra-premium segment in order to have better profitability and increase the brand's share in the Indian market. Xiaomi, Oppo and Vivo have entered the ultra-premium segment with their 5G flagships like Mi10, Find X2 and X50 Pro respectively.
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OnePlus's share of 29% in premium segment
Oneplus reached the top position again
At the same time, in the second quarter of the year 2020, OnePlus has again regained the top position in India's premium smartphone market with 29 percent market share. The launch of its latest flagship OnePlus 8 5G series and the price cut of OnePlus 7T series have helped the company once again reach the top position. OnePlus 8 demand has been strong in the premium segment. At the same time, OnePlus 8 Pro has found second place in the ultra-premium segment (phones priced at Rs 45 thousand or more than $ 600).
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Galaxy A71 made it to the top 3 models in the premium segment
Samsung ranked second in the premium segment
At the same time, Samsung has been second in the premium segment with a margin of less than 1 percent. Samsung has a market share of around 29 per cent in this segment. The Galaxy A71 was the company's best selling device and made it to the top 3 models in the premium segment in the second quarter of 2020. During the quarter, Samsung has started manufacturing its flagship Galaxy S20 series in India. Apple was ranked third in the premium segment for iPhone making.
The iPhone 11, which was the best-selling model in the last quarter, peaked at number five, but at number 1 in the ultra premium segment. Apart from this, local assembling of iPhone 11 has also started. However, its price has not yet been revised. The iPhone SE 2020 model received good response, making it to the top 5 models in the segment.