new Delhi: Bollywood filmmaker Karan Johar has recently announced his debut in talent management. The director of ‘K3G’ has launched talent management agency ‘Dharma Adharshila Agency’ (DCA) in partnership with Bunty Sajdeh. Bunty owns a talent management agency called ‘Cornerstone’.
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Karan Johar took to his social media before today and shared this news. He posted an official statement with the logo of the Dharma Adharshila Agency.
Sharing the statement, the director of ‘Lust Stories’ wrote, “Super pleased to announce our new venture, Dharma Cornerstone Agency (DCA), a talent management agency. We at @DharmaMovies always strive for the best and DCA will serve as a platform to nurture the best, and become an indomitable powerhouse of talent! @ Apoorva1972 @buntysajdeh “
The official statement said, “With its wide-ranging contribution to Indian cinema for over 40 years, Dharma Productions is now fully ready to redefine the representation of actors from the music industry and actors from across the spectrum of talents. , In order to highlight opportunities that are comfortable with them. Help them to make a career in their respective industries. Changing the scope of this partnership with Adharshila, this new talent management agency is called Dharma Adharshila Agency (DCA).
Over the years, Dharma Productions has contributed significantly to the core of the industry with different actors. It has elevated the ground for many individuals of passion, talent and hard work and has paved the way for new heights.
The foundation stone created by Bunty Sajdeh has proved its expertise in end-to-end talent management for over a decade. With its strategic brand building skills, from both traditional and digital sales and marketing to licensing, animation and gaming, PR and overall image management, Cornerstone has successfully represented many leading sports and entertainment talent alike. “
The statement further states, “Dharma Productions and Cornerstone, carrying on this legacy of Dharma Cornerstone Agency (DCA), aims to be an unstoppable powerhouse of talent that will advance collaboration and lead to artist management and representation in the country Will be the criteria.
Dharma Cornerstone Agency will aim to create a safe house where veteran culture will combine existing and contemporary talents in this era of popular culture to strengthen premium content production and access through films, advertising, OTT content, events, appearances. It will also work with its talent to build its brand through its digital / social presence and personal PR. With dedicated efforts to serve as a platform to shape, brighten and refine each artist’s career, the agency aims to unify the dreams and potential of each affiliated talent. “
Karan Johar will next direct his magnum opus ‘Takht’, which will feature an ensemble cast of Ranveer Singh, Alia Bhatt, Kareena Kapoor Khan, Vicky Kaushal, Anil Kapoor, Bhim Pednekar, Janhvi Kapoor.
To work in Karan Johar’s next film after Gully Boy, Ranveer Singh and Alia Bhatt; Shoot to start this month?
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