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Smartphone market: Smartphone buyers become less, companies expect from festive season – Smartphone sales are going down due to less demand, expectations from festive season

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Himanshi Lohachab, New Delhi

The mobile phone market is sluggish these days and people buying new phones have reduced. Smartphone companies are trying to recover from the damage caused by the Corona virus lockdown in the past and the demand has reduced during this time. It is believed that the smartphone market will remain the same in the next 2-3 months and demand is expected to increase in the festive season.

In India, the festive season starts in October and apart from retailers, market analysts and experts are not seeing demand for smartphones before that. Companies say that many new and powerful devices are being launched continuously, but the buyers are not as active as before given the current status of corona virus. This has impacted the sales of new devices.

Read: Ban Chinese app used in Realme's phone, will not be available now

Extended production

Big phone brands like Xiaomi, Vivo, Oppo, Realme, Apple and Samsung are expecting the demand. Production from them has also been reduced to 70 to 80 percent of the total capacity. Arvinder Khurana, president of the All India Mobile Retailers Association, said that the supply side is gradually getting better and the slowed demand during lockdown is also expected to increase.

Read: Bumper demand before the sale of OnePlus Nord, new record

40 percent less shipment

The report by research firm Canalys said that in the April-June quarter, shipments of smartphones decreased by 40 percent over the previous year. While counterpoint research was projected to reduce it to 51 percent. Canalys analyst Advaich Maradhikar said that conditions have not improved for the smartphone brands yet and there is no respite before the festive season.

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