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WHO and partners quit tobacco to help more than 1 billion people reduce risk of COVID-19

Geneva – A new entry initiative for quit tobacco aims to help the world's 1.3 billion tobacco users quit. Stopping smoking is more important than ever because evidence suggests that smokers are more likely to have serious consequences from COVID-19 than nonsmokers.

The project gives people free access to nicotine replacement therapy and to a digital health activist named Florence based on artificial intelligence, dispelling the myths surrounding COVID-19 and tobacco, and giving people a personalized way to quit tobacco Helps develop the plan.

It is being led by the World Health Organization (WHO), with support from the private sector for the United Nations Inter-Task Force on Non-Communicable Diseases, PATH and the Alliance for NCD Medicines and Products.

The Secretariat of WHO FCTC salutes this initiative. The Chief Secretariat of the Convention commented, "This will contribute to the parties' contribution to the implementation of Article 14 of the Convention regarding measures relating to tobacco dependence and cessation." And, as previously stated: there has never been a more suitable time to support people in their efforts to quit tobacco use. "

Director of Health Promotion Dr. Rydiger Krech said, "We welcome the support of pharmaceutical and tech companies during COVID-19 to improve people's health and save lives. The partnership highlights when we can both work together." , Moving forward, back to improve. "

WHO received its first donation of nicotine replacement therapy for this project from Johnson & Johnson Consumer Health. The manufacturer has donated 37,800 nicotine patches to help 5,400 people in Jordan quit smoking. These efforts will help the WHO to respond to the ongoing epidemic and improve health outcomes.

Florence was developed by Sol Machines, a San Francisco and New Zealand-based digital people company with support from Amazon Web Services and Google Cloud.

Jordan, which has some of the highest tobacco use rates in the world, will be the first pilot country with additional companies and countries to join the discussion. HRH Princess Dinah of Jordan, president of the International Union of Cancer Control, said, "I am delighted that Jordan is part of this initiative, which will help advocate for tobacco control and support civil society organizations in their continued efforts for healthy fumes Will – free future for Jordan. "

Just last week, the Jordanian government banned smoking and evaporation indoors in public places. The link between smoking and COVID-19 requires governments to pass comprehensive tobacco control laws that will protect the health of their people during this epidemic and beyond.

Although about 60% of tobacco users worldwide say they want to quit, only 30% of them have tools that can help them do so. The Tobacco Quit Entry initiative is designed to provide tobacco cessation services that will help people overcome both physical. And mental addictions to tobacco

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