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World Breastfeeding Week 2020 Message

The theme of World Breastfeeding Week 2020 is "breastfeeding support for a healthy planet". In line with this theme, WHO and UNICEF are calling on governments to protect and promote women's access to skilled breastfeeding counseling,
An important component of breastfeeding support.

Breastfeeding provides every child with the best possible start in life. It provides health, nutrition and emotional benefits to both children and mothers. And it forms part of a sustainable food system. But breastfeeding is a natural process,
It is not always easy. Mothers need support – both to initiate and to maintain breastfeeding.

Skilled counseling services can ensure that mothers and families receive this support, as well as the information, advice, and reassurance they need to nurture their infants. Breastfeeding counseling can help mothers build confidence
Respecting their personal circumstances and choices. Counseling can empower women to overcome challenges and stop feeding and care practices that may interfere with optimal breastfeeding, such as the provision of unnecessary fluids, foods.
And breastfeeding is the option for babies and young children.

Improving access to efficient counseling for breastfeeding can increase breastfeeding duration and promote exclusive breastfeeding, with benefits for infants, families, and economies. Indeed, the analysis suggests an increasing rate of exclusive breastfeeding
Each year could save 820 000 children's lives, generating US $ 302 billion in additional income.

Skilled breastfeeding counseling can be provided by a variety of actors, including health care professionals, lactation consultants and peer support providers, and in a variety of settings in health facilities or clinics through home visits or in the community.
Program, in person or remotely. During the COVID-19 epidemic, it is even more important to find innovative solutions to ensure that access to these essential services is not impeded and families continue to receive breastfeeding counseling
They are needed.

This is why UNICEF and WHO are calling on governments, according to policy actions advocating the UNICEF-WHO-led Global Breastfeeding Collective:

  • Investment Providing efficient breastfeeding counseling to every woman. Ensuring the availability of efficient breastfeeding counseling to every woman will require increased funding for breastfeeding programs and better monitoring
    And implementation of policies, programs and services.
  • Train Health care workers including midwives and nurses to provide efficient breastfeeding counseling to mothers and families.
  • make sure This consultation is made available as part of regular health and nutrition services that are easily accessible.
  • partner And collaborate with civil society and health professional organizations, building strong collaborative systems for the provision of appropriate counseling.
  • To protect Health care workers from the impact of the infant food industry.

Together, through commitment, concerted action and collaboration, we can ensure that every mother has access to efficient breastfeeding counseling, so that she can give her child the best start in life.

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