Xiaomi set a new record in the country with 5.5 million smartphone sales in October. According to the latest report by Internations Data Corporation (IDC), Xiaomi became the largest phone selling company in the Indian smartphone market. The Chinese company captured 24.8 per cent market share and gained 38.1 per cent over the previous year. Samsung lagged behind Xiaomi at 20.6 per cent market share. Overall, the Indian smartphone market saw a 42 per cent growth over the previous year and a total of 21 million units were shipped.
IDC released the Indian Monthly Smartphone Tracker which shows that Xiaomi shipped 5.5 million units in October this year and captured 24.8 per cent market share. In the same month last year, the company shipped 24.7 percent market share with 3.9 million units shipped. In terms of growth, Xiaomi achieved 38.1% growth in October this year compared to the previous year. Samsung, with 20.6 percent market share, stood second. The company shipped a total of 4.5 million units. This is 42.2 percent higher than the previous year.
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Vivo achieved the third number in October with 3.9 million units shipped. Whereas the company shipped 2.9 million units in this month last year, which means a total growth of 37.3%. Reality shipped 3 million units and achieved the highest growth of 48.2 percent. Oppo gained a total of 40.2 per cent, with 2.7 million units shipped. The other brands shipped a total of 2.4 million units to the market.
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The Indian smartphone market was able to achieve 24% growth in October, with a total shipping of 21 million units. IDC says this growth was driven by online sales and the most credit goes to increased demand in the third quarter of this year. The highest number of units shipped in India till October. Earlier in September this year, 23 million units were shipped in just one month.
It is worth noting that 51% of smartphone sales were done through online platforms and there was a total increase of 53% over the previous year. The report also noted that the number of phones sold between mid-range smartphones (Rs 7,400) and (Rs 41,700) increased by 60 per cent over the previous year. Apple won the premium segment and gained 16 per cent this year compared to October last year.